Migrating to Webflow is essential for improving your ability to develop the strongest possible business website in the most effective and efficient way possible. Improving your company’s online presence is essential for continued growth and success, and this is why the migration process is pivotal. Here are 10 things you need to remember when you are migrating to Webflow.
1. Benchmark Your Website
To start with, you need to make sure you benchmark your existing website, allowing you to detect changes in web traffic, etc. Start by running an audit to check on the current health of the website, monitor rankings, and record the website traffic situation.
2. Use Migration Tools
If you don’t want to pay someone to migrate your website, one of the best ways of fulfilling this process for free is to ensure you use certain tools designed to make the migration process easier. For instance, tools such as WP CSV plugins and Udesly are essential for allowing you to convert projects from WordPress to Webflow, as well moving e-commerce products over to Webflow Ecommerce.
3. Set Up 301 Redirects
Broken pages are one of the biggest pain points when you are migrating your website, and they can result in a loss of backlinks and customers going elsewhere. Setting up 301 redirects is the best way to do this, and the Webflow platform lets you do this in a simple and effective way.
4. Implement SEO Elements
SEO is an integral part of business in general, and is vital for helping you to market your company. In order to maintain your website’s search engine position, you have to keep the key elements in mind during migration. That means setting meta tags, titles, and content descriptions and making sure you sort out the SEO settings.
5. Make a List of URLs
Creating a list of current URLs is also important when it comes to improving the migration process. Using an extraction tool like Convertcsy to help you find your existing URLs, as well as analytics tools like SEMrush to record the pages on your site that have backlinks. This helps the migration process and lets you move things over to Webflow without missing important elements.
6. Integrate Google Analytics
Google Analytics is a key part of helping you track your online analytics, optimise UX, and increase website conversions. This is a core part of building your company’s online presence, and you need to remember to implement this when migrating to Webflow.
7. Reset DNS Settings
Linking your previous domain to Webflow is essential, and this can be done using DNS records. So, resetting the DNS settings will help avoid any future issues, as well as allowing you to then update them ready for your new Webflow website.
8. Content Migration
A key step in the process of Webflow migration is gathering together all of your existing content in order to seamlessly transfer it over to Webflow. Google Drive can assist you in accomplishing this; you can create a folder for content and make it accessible to whomever you want.
9. Check for Errors
This is a step that too many people overlook, but checking your website for errors before undertaking your Webflow migration journey is essential. This is something you can incorporate into the website audit, or you can check it manually if you would prefer.
10. Ask for Help
This is so obvious, but so many people fail to do this! If there is any element of the migration process you are unclear on, or you would like professional support, asking for help can be invaluable for making this work for you and making the process smoother.
Need Some Expert Advice?
If you need expert advice and you want to make sure you cover all bases during your Webflow migration journey, make sure you get in touch with us at FlowSwich. Our experience in Webflow migration is extensive, and we will be able to help you with all of these points, as well as ensuring that you can develop and achieve the perfect Webflow website to set your business apart from the rest.
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