When you think about no-code, what comes to mind?
If you’re new to no-code, then you may think of tools made for small business owners looking to create their own website, like Wix or Squarespace.
You may think that no-code is only good for people who need a website but don’t want to pay a developer - and that’s where you would be wrong.
Over the past couple of years, a growing no-code movement has emerged - leading to tools like Webflow, Bubble, and Memberstack growing in popularity.
Don’t get me wrong - these tools are still great for small businesses.
That being said, enterprise companies like Dell & Rakuten have started to utilise no-code.
This brings us to the question, why are Forbes 500 companies with the resources to pay a whole army of developers using no-code tools?
I’ll break the answer down into three categories:
- Simplifying the development process
- Enabling marketers
- Testing new concepts
Simplifying the development process
For complex softwares and applications, no-code is not an option.
For marketing websites on the other hand, the exact same thing could be done in a tool like Webflow as could be done with hand-coding your website on a custom-built CMS.
Traditionally, designers have had to create mockups in tools like Figma or Adobe XD, and then hand them off to a developer on their team to implement - while making sure to explain everything they had in mind with their design, including animations.
Designers using a tool like Figma are also prone to designing sections that are unnecessarily difficult to develop - leading to the build of a new page taking a very, very long time.
By giving designers access to a tool like Webflow, they are able to design & develop at the same time - meaning every animation & section they had in mind will get brought to life, without having to explain it thoroughly to a developer. It also means that the “development” process is entirely skipped, and new pages can be deployed in up to 75% less time.
If you’re running any sort of digital marketing campaigns, a good landing page is absolutely crucial to your success.
The traditional development process when it comes to landing pages is clunky, to put it lightly.
First, the marketer has to explain what they want to the designer.
Next, the designer will create a concept & review it with the marketer.
After countless rounds of revisions, the developer will be given the design. Once the developer is finished, they will hand the page off to the marketer.
Wouldn’t it be so much better if the marketer could just create the page themselves?
With no-code tools, they can.
Testing new concepts
We’ve all been in a situation where we came up with a great idea, performed our research, and launched a new page/feature - only to see that users are not responding well to it at all.
When you’re spending the time, effort, and money to go through the traditional development process, this can create massive issues.
With no-code tools, you can test your new concepts in just a fraction of the time - and if they don’t work, you can shamelessly take them down and test something else.
No-code isn’t the perfect solution for every initiative - however, enterprise companies who don’t utilise it in the right way will be left in the dust by their competition.